Tempted to gift dad another tie this year or tool for his growing collection? Forty-six percent of dads really want a gift card on his special day according to a consumer cashback site.
Seventy-four percent of Americans plan to purchase a Father’s Day gift and 84 percent aim to spend between $1 and $100 on the paternal figure(s) in their lives.
What dad really wants on Father’s Day:
Gift card (46%)
Spending quality time with the kids (29%)
Breakfast, lunch and/or dinner (26%)
Participating in a family activity (19%)
Least favorite gifts, voted by dad:
Americans plan to gift dad:
Breakfast, lunch and/or dinner (33%)
Gift card (30%)
Greeting card (27%)
Spending quality time with Dad (26%)
• The survey polled a cross section of 1,480 adults, aged 18 and over, on their purchasing habits for June 17.